QAD Customer Management

Leading manufacturers are turning to customer management solutions to drive revenue, reduce costs and deliver the best possible experience to their customers. Improving customer relationships is especially critical in markets where margins are tight, buyers exercise a high degree of control and costs are volatile. As such, effective customer management solutions offer manufacturers a competitive advantage.

QAD’s exclusive focus on manufacturers makes our comprehensive suite of Customer Management solutions uniquely suited to manufacturing companies. As part of QAD Enterprise Applications, our Customer Management solutions enable manufacturers to acquire new customers efficiently, grow revenue through multiple channels, and retain customers through superior service and support.

Our customers rely on our customer management solutions to run and measure marketing campaigns, manage sales opportunities throughout the full lifecycle, optimize the order and fulfillment process, enable customer self-service, anticipate and gear for customer demand, and ensure customer retention through coordination of multiple service channels.